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Current Teaching

• 听 Services Marketing
• 听 Consumer Behaviour
• 听 Consumer Behaviour

Research Interests

Dr. Deval鈥檚 research focuses on consumer behaviour, especially inference processes. In everyday judgments consumers rely on limited information, using a variety of inferential strategies to 鈥渇ill in the gaps鈥� left by incomplete information and insufficient knowledge. Her research includes the use of na茂ve theories as inference rules, sensitivity to missing information and social influence strategies.

Selected Awards and Honours

• 2009听听Honorable Mention, Society for Consumer Psychology Dissertation Proposal Competition
• 2009听听AMA Sheth Foundation Doctoral Consortium Fellow

Selected Publications

• Na茂ve theories and about marketing and consumption in consumer inference. Deval, H., M.L. Cronley, S.P. Mantel & F.R. Kardes. In C. V. Jansson-Boyd & M. Zawisza, M. (Eds.), Routledge International Handbook of Consumer Psychology (429-446). Abingdon, UK: Routledge听 (2017)
  
• The effect of construal level on sensitivity to missing information. Pfeiffer, B.E., H. Deval, D.R. Ewing, X. Han, M.L. Cronley & F.R. Kardes, Psychology and Marketing, 31(11), 992-1007听 (2014)
• No product is perfect: The positive influence of acknowledging the negative. Pfeiffer, B.E., H. Deval, F.R. Kardes, E.R. Hirt, S.C. Karpen & B.M. Fennis, Thinking & Reasoning, 20(4), 500-512听 (2014)
• How na茂ve theories drive opposing inferences from the same information.听 Deval, H., S.S. Posavac, S.P. Mantel, & F.R. Kardes, Journal of Consumer Research, 39 (April), 1185-201 (2013)
• Discriminating Between naturally-occurring versus measurement-induced judgment processes in persuasion and choice. Cronley,听M.L., F.R. Kardes,听S.P. Mantel,听& H. Deval. In S.S. Posavac (Ed.), Cracking the Code: How Managers Can Drive Profits by Leveraging Principles of Consumer Psychology. Armonk, NY: M.E. Sharpe 听(2011)